Thinking outside the Cube

Connecting with Rubik’s fans through new imagery and brand messaging.

With several competitor cubes in the public domain, SDM worked with Rubik’s to create the strategy & design style that re-established Rubik’s as the iconic cube. After the 2020 global rebrand, Rubik’s saw a 40% growth in worldwide sales. We continue to support Rubik’s as they expand their brand appeal and are proud to work on their worldwide education programme.